What Is Search Engine Optimization?
Search engine optimization commonly known as SEO is that process of influencing the website or web page visibility in the search engines or “natural” search results. The use of SEO often helps a website to higher in the Google results whenever a person need to rank its website higher within the rankings. In the end, this should attract the visitors who may be visiting the same site. SEO may also target different types of search, including local search, image search, academic search, video search, industry-specific vertical and news search engines.
As an online marketing strategy, the SEO often considers how the search engines work, the actual search terms, what people search for or keywords typed into every search engines as well as the preferred search engines by the targeted audience. The process of optimizing any website often involve editing the HTML, content and associated coding to increase the relevance to the specific keywords to remove the barriers to all indexing activities of the search engines.